Netflix is shaking up its ratings again

When announcing the success of the Squid Game, Netflix also promised to be more transparent in reporting how it measures and reports ratings.

For example, we learnedgot to know that Squid Game Season 1 was watched by 142 million users in the first 28 days but that means they watched at least 2 minutes of content. Netflix always said this limit was used so shorter content would be judged fairly. Now they are starting to think otherwise. The new metric will judge content on the number of hours watched. Netflix already presented charts of its most viewed movies and TV shows, using both old and new metrics. New tools clearly show that some shows are rewatched more often than others (Bridgerton being the most obvious example) but we can see slight differences even in movie charts. Note that Squid Game is not part of the charts because they were probably made a few weeks ago.

Václav Rybář